Everything you need to know

01. After purchase: create your account

After you buy your modules on our website, your account and credits are set up automatically and we email you a secure welcome link, usually within 20 minutes. The link works once for seven days. Open it and confirm your name - there is no password to create. You are logged in and taken to a welcome page showing exactly which module credits are ready.

Logging in again

Enter your email on the log-in page and we email you a 6-digit code and a one-click link. Both work once, for 10 minutes, and only in the browser where you asked. You get three tries at the code and can ask for a new one after 30 seconds. If you have not set up your account yet, we email your welcome link instead. A password is optional: set one from your account menu (Set a password), then choose Use a password instead on the log-in page. To change your account email, contact our team.

Two-factor authentication (optional)

Open Security from your account menu to add a second check after your email code or password: an authenticator app (scan a QR code, then enter its 6-digit code) or a passkey (your fingerprint, face or device PIN). A passkey also lets you choose Log in with a passkey and skip the email code. When you set up your first method we show 10 recovery codes once: copy or download them and keep them somewhere safe, because each one logs you in once if you lose your device.

Before you change these settings we ask you to confirm it's you: with an emailed code until two-factor is on, then with your app, a passkey, a recovery code or your password. You can turn two-factor authentication off at any time from the same page. Turning it on for the first time, turning it off, changing your password, or a reset by our team logs you out on your other devices. Lost your device and your recovery codes? Contact our team: we check who you are, then reset it and email you.

Buying again or a missing link

If you buy again with the same email address, the new credits are added to your existing account and we email you to confirm. If you want them on a different account, contact our team with your account email. Public sign-up is closed so nobody can create an uncredited account by mistake. If your welcome link has expired, open it and choose Email me a new link. If you cannot find the email, ask for a log-in code and we send a fresh welcome link. A link that has already been used points you to the log-in page, and if another account is logged in on that browser we ask you to log out before you continue. If a new link does not arrive, contact [email protected]. We can safely replace the invitation without creating or charging your credits again.

02. The discovery questionnaire

The discovery questionnaire asks you about your business, your customers, your competitors, and your ambitions - including what you sell and how it is priced, which markets you sell into now and expect to matter within five years, which social platforms matter most to your audience, and the visual mood you want your brand to carry.

• Your progress saves automatically. Use Back and Continue to move between questions.
• Choose Save answer whenever you want to save on purpose; the button turns green and reads Saved once your answer is stored.
• The Your progress panel shows how many questions you have answered and the save status, which changes from Saving... to Draft saved with the time it was saved. You can return to your draft later.
• If saving fails, your text stays on the page and the button changes to Retry. Keep the page open and retry before leaving.
• Saving does not submit your sprint or use a module try.

Take your time. Thoughtful answers produce better results. Nothing is locked until you submit: the Check your answers page lists every question with a Change link beside it, so you can go back and rework any answer as often as you like. Longer answers are welcome - the answer box grows as you write.

Six questions need an answer before you can submit:

• your brand name
• what your business does
• your industry
• your ideal customer
• the problem you solve
• what makes you different.

Every other question can be answered or ticked I don't know yet if you can't answer it or don't have the information. We work from your other answers instead. Continue without an answer skips the question: a skipped question still needs an answer or a tick before you submit.

03. Before you submit: a quick strengthening check

Choose Strengthen with AI questions on the Check your answers page after saving your brand name and at least one written detail. An AI strategist checks the answers you have so far and may suggest up to three follow-up questions. It takes about half a minute, and you can submit without waiting. Opening review never starts a check. Checks are limited to three per sprint; unchanged answers reuse the previous check. After editing, choose Strengthen with AI questions again if checks remain. A failed check does not change your answers or block submission.

Answering a follow-up appends your reply below your original answer, so nothing is lost. You can just as easily skip any or all of them - it never blocks submission. If your answers already give us plenty to work with, you will see a short note saying so instead of any questions.

04. Generation and review

Before submitting, choose the credited modules you want to generate. The branding modules are selected by default and Trademark Discovery is opt-in. We use one try for each selected module, then generate those modules using AI. A person reviews the result against your answers and checks its clarity, consistency and quality before releasing it to you.

Your status page updates automatically through generation, review and delivery. Human review (In review on your dashboard) means generation has finished and your package is being checked. Viewing and download links appear after it is released.

Expect your package to be ready within 24 hours. You will see the current status on your dashboard while the review is in progress, and our operators are alerted as it moves through generation and human review. During a service update, generation may take a little longer. Saved steps are kept and interrupted generation resumes automatically; this does not use another module try. If anything goes wrong behind the scenes, our team fixes it while your sprint stays in review; you do not need to do anything. Sprints on a retired output version (V1 or V2) stay viewable and downloadable but cannot be generated again: copy them to a new sprint instead.

05. Your brand package

When your package is ready, we email you a link to it. You can view it in-app section by section. Every sprint uses the same clear neutral layout so the content stays readable; your generated colours are shown where colour is the subject, in the palette, rationale and logo.

You can also download the full package as a zip file to share with your team or designer. It includes standalone HTML pages and one A4 PDF of all the sections you own.

Naming your sprints

If you run several sprints for the same brand, give each one a working title on your Sprints page so you can tell them apart. Choose Edit title from the "..." menu on any sprint, type a short label such as "Homepage messaging trial", and save. You can rename a sprint at any stage. After delivery, you can also choose Edit title beside the title at the top of your brand viewer. Choose Save title to stay on that page, or Cancel to discard your edits. Titles can be up to 120 characters.

The working title is private organisational information for you and the Brand Sprint Lab team. It appears in the app header, separate from your brand name, and never appears in AI generation, generated brand content, exports or your downloadable package. Clearing it restores the brand name and creation date. Our team may also use the title to distinguish internal output comparisons. Our team can open a comparison directly from your completed output; this staff-only comparison does not change or release your package.

Archived sprints

Our team can archive older sprints to keep your Sprints page tidy. Archived sprints are also hidden from sprint selections, including the team's comparison and logo tools. Your answers, brand packages and credit history are kept, saved status and package links still work, and work already in progress continues. Archiving does not change your credit. Only staff can archive or restore a sprint; contact our team if you would like one restored to your Sprints page.

Modules and what you own

A brand package is split into four modules, each priced at £350:

• Brand Foundations (purpose, positioning and competitive landscape)
• Brand Identity System (colour, typography and tone of voice)
• Go to Market Messaging (homepage copy, elevator pitch and offer framing)
• Trademark Discovery (a strength score for your name, recommended trademark classes and what to leave out of each, similar marks to check and how closely each one overlaps with what you sell, a domain and social checklist, risks and renewal deadlines).

Your review page shows the modules for which you have tries and lets you choose exactly which ones to run. An unselected try stays on your account for another new or repeated sprint.

Any module you did not select for this sprint appears in the viewer as a locked teaser: a short description, its price, and a link to buy. Its content is not generated behind the scenes. To buy an additional module, use the link on the teaser through to brandsprintlab.com or contact us directly - there is no in-app purchase flow yet.

To run another module later or compare versions, choose Copy to new sprint from the "..." menu on your submitted sprint on the Sprints page. Give the copy its own working title and choose an output version. Copying preserves your original sprint and uses no credit; submitting the new draft uses one try per selected module. Generated content and refinement history are not copied. The new package goes through our team's review before delivery, just like your original sprint. You can keep using your original delivered package meanwhile. V4 is the default for new sprints and copies (the same process as V3, mostly on a newer AI model). Choose V3 for comparison when starting or copying a sprint. The Sprints page and report show each sprint's recorded version; changing a title does not change that version. Every version uses direct registry searches for Trademark Discovery. An instant unlock on an existing sprint is available only when its complete content was already generated.

Asking for a change (refinement)

If any section of your package does not feel right, contact us to request a refinement. Tell us what you would like changed and why, and we will update that section. We record the exact part that may change, such as the mission, belief or values, and preserve the rest of the approved package. Refinements go through the same generation and review process.

If a correction affects a whole module or package, our team can accept its proposals together or review each section separately, with the option to edit its structured fields safely or discard it. The opening tagline and summary follow the approved changes. Your live package stays unchanged while we review those decisions, then all approved changes are applied together. This keeps a broad correction coherent without allowing one section to overwrite its neighbours.

We generate those proposals one section at a time and keep your current content unchanged until review is complete. If a delivered sprint must be re-opened, the viewer and download are temporarily unavailable while we review it, then return when the revised package is released.

Our team tracks refinement progress and resolves outstanding proposals before releasing the revised package. A generated proposal still needs human review.

Each approved change creates a new version, and earlier versions are retained for our operators to audit and recover safely. Restoring an earlier section does not give it permission to overwrite neighbouring sections. Version recovery is handled by our team rather than through a founder self-service control.

How we handle your data

Your answers describe a company that may not exist publicly yet. This is where they go, and who can see them.

1. 01.You

   Answer the questions

2. 02.Our app

   Stores them securely

3. 03.Claude by Anthropic

   Writes your drafts

4. 04.Our review team

   Checks before release

5. 05.Your package

   Only you can open it

• Private to you. Only you and our review team can open your answers and your package. Other customers never see them.
• Never used to train AI. We write your drafts with Claude, made by Anthropic, through its business service. Anthropic does not train its models on what we send, and neither do we.
• Every staff visit is logged. When someone on our team opens your sprint, the app records it. You can see these visits on your Your data page.
• Not sold or shared. We do not sell your answers or pass them to advertisers, and the app has no advertising trackers.
• You own the result. Everything in your brand package belongs to you.
• Deleted when you ask. Delete your account and we remove it, with your answers and packages, 14 days later. You can cancel within those 14 days.